The Valley of a Thousand Colours

The word "ochre" comes from the Greek adjective ôkhros and describe a "non-uniform and undetermined colour". It is used in particular to describe egg yolk, a drab colour or the colour of bile. The Greek name ôkhra means " kind of yellow earth".
And now that you're a good geologist, who knows how to observe and look at fairy chimneys... Do you know how they're formed?